Negative Keyword Tool
Generate, clean, and optimize your negative keyword lists to improve campaign performance and reduce wasted ad spend.
Generate Negative Keywords
Select your industry or campaign type to generate recommended negative keywords.
3. Enter Your Competitors (Optional)
Enter competitor brand names that should be added as negative keywords, one per line.
4. Universal Negatives
Add common negative keywords that apply to almost any campaign (free, youtube, wikipedia, etc.)
Location-Based Targeting
Add your service location to generate location-specific negative keywords and exclude irrelevant areas.
Preview Selection
Negative Keyword Best Practices
Be Specific, Not Broad
Add specific negative keywords that are clearly irrelevant. Avoid broad terms that might block relevant traffic and potential conversions.
Review Search Term Reports
Regularly analyze your search term reports to identify non-converting search queries that should be added to your negative keyword lists.
Use Shared Lists
Create shared negative keyword lists for categories like competitors, job seekers, and free content to apply consistently across multiple campaigns.
Clean Keyword Lists
Paste your keyword list and negative keywords to identify and remove unwanted terms. The tool will also deduplicate your list.
Upload Search Term Report
Upload a Google Ads search term report to analyze for negative keywords.
Drag and drop your file here, or click to browse
CSV or TXT files only
Keyword Stats
Insights
Your keyword list doesn't contain any duplicates or negative keywords.
We found 0 duplicate keywords in your list. Duplicates can waste your campaign budget and skew performance metrics.
We found 0 keywords that match your negative keyword list. Removing these can improve your campaign performance and reduce wasted spend.
Review & Export
Review your cleaned keyword list and negative keywords. Export for use in your PPC campaigns.
Next Steps
Import Negatives to Ad Platform
Add your negative keywords to your Google Ads or Microsoft Ads account. You can upload directly or copy/paste them into your campaign or ad group.
Create Shared Negative Lists
Group your negative keywords into themed lists (e.g., competitors, jobs, irrelevant locations) that can be applied across multiple campaigns.
Monitor Performance
Regularly check your search term reports to identify new irrelevant keywords. PPC optimization is an ongoing process of refinement.
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