How long does a brand project take?

Most identity projects run four to six weeks from kickoff to handoff, depending on scope and how quickly feedback comes back. A refresh can be faster; a brand-and-site engagement runs longer since the two are designed together.

Do I own the final files?

Completely. You get organized source files, exports in every format you'll need, and a guide — all yours to keep and hand to anyone you work with next.

Can you work from our existing logo?

Often, yes. If your mark has good bones we'll build a real system around it rather than start over. If it's genuinely holding you back, we'll tell you plainly.

Do you do brand and website together?

That's our favorite way to work. When the identity and the site are designed as one system, everything just fits — and you only brief one team. See our Web Design service.

Home / Services / Web Design / Brand Identity

A brand that looks like you mean it.

Logos, type, color, and the rules that hold them together — a considered identity system that makes a small business look every bit as serious as the work it does. Built to travel from your sign to your site to the side of a van without falling apart.

Start your brand→See the engagements

Why it matters

People decide in seconds. A sharp identity earns trust before you've said a single word.

Recognition

Look like one company

A real system means every touchpoint — site, sign, receipt, post — reads as the same business. Consistency is what turns a name into a brand people remember.

Trust

Credibility on sight

Customers can't judge your work before they hire you — so they judge your brand. A considered identity signals you sweat the details everywhere.

Leverage

A system, not a logo

You get rules and assets your whole team can use — so the next flyer, ad, or page looks right without starting from scratch every time.

What you get

Everything you need to show up sharp.

Logo suite

Primary + secondary marks
Monogram / favicon
Clear-space + min-size rules
Light + dark variants

Type & color

Typographic scale
Web + print font licensing guidance
Core + accent palette
Accessible contrast pairs

Brand guide

Voice & tone notes
Do / don't usage
Imagery direction
A living PDF + Figma file

Applications

Business card + letterhead
Social profile + post templates
Email signature
Signage starting points

How we work

From blank page to brand system.

01

Discovery

We dig into who you serve, what you sound like, and who you're up against — so the brand is built on your actual business, not a mood board.
02

Direction

A small set of distinct creative directions, not forty throwaway logos. We pick a path together before we polish.
03

Design

We build out the chosen direction into a full system — marks, type, color, and the applications you'll use every week.
04

Handoff

You get organized files, a clear guide, and a walkthrough — so you and anyone you hire next can use the brand correctly.

What good branding looks like

38%

Lift in first-impression trust when an identity is consistent across touchpoints

3×

Faster recognition of a business once its mark, type, and color stay put

4-6

Weeks from kickoff to a finished, ready-to-use brand system

100%

Of the source files are yours to keep, the day we hand off

Engagements

Built to fit where you are.

Fixed-scope projects · Clear timelines

Refresh

$2,500

For a business that needs to tidy up and tighten an existing brand.

Logo cleanup + variants
Type + color system
Mini brand guide

Start here

Straight answers.

Pairs well with

Web Design

A site designed around your new identity — fast, considered, and unmistakably you.

SEO

Once you look the part, get found for it. Local and organic search that brings the right people in.

Paid Media

Put the new brand to work with ads that look sharp and actually convert.

Ready to look the part?

Let's build your brand.

Tell us about your business and where you want it to go. We'll show you what a sharper identity could look like — no obligation.

Start your brand → See our work