Your Google Business Profile is the single biggest lever for showing up in the local map pack. Claim it, fill it out right, and start winning "near me" searches — step by step, no jargon.
Before you start
- Access — A Google account and the ability to verify the business (mail, phone, or video).
- Assets — Your logo, a few real photos, hours, and your exact name/address/phone.
- 30 minutes — The setup is quick; the reviews and posts are an ongoing habit.
1. Claim or create the profile
Search your business name on Google. Claim it if it exists, create it if it does not, and verify ownership — usually by postcard, phone, or video.
2. Pick the right primary category
Your primary category is the strongest ranking signal you control. Choose the most specific one that fits, then add secondary categories.
3. Fill out every field
Hours, phone, website, services, attributes, a real description. Google rewards complete profiles — leave nothing blank.
4. Add real photos
Exterior, interior, team, product. Real photos beat stock every time and keep the profile fresh in Google's eyes.
5. Get your first reviews
Ask happy customers in person and follow up with a direct review link. Respond to every review, good or bad.
6. Post regularly
Use Google Posts for offers, events, and updates. A profile that posts looks active and active profiles rank.
7. Keep NAP consistent
Your name, address, and phone must match exactly everywhere online. Inconsistency quietly tanks local rankings.
8. Track what works
Watch profile views, searches, and calls in the Google dashboard. Double down on what moves the needle.