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Case study · Distribution & Fulfillment

The engine room, rebuilt in place.

RippaSend handles publishing, distribution, and fulfillment — a business-critical commerce site that couldn't stop taking orders while we rebuilt what it runs on.

Homepage of rippasend website Live — rippasend.com

Services

Replatform
Web Design
Security Hardening

Scope

Theme rebuild
Checkout & campaign flows
Hardening pass

Timeline

Phased rebuild
+ ongoing

Headline result

Zero downtime move

The challenge

Change the wheels without stopping the truck.

The site ran campaign sales and fulfillment for live clients, so a rip-and-replace was off the table. But the page-builder front end made every change slow and risky, and the codebase had accumulated years of quick fixes.

What we did

A careful replatform, then a hard look under the hood.

01 / Replatform in flight

New theme, same live commerce

We rebuilt the front end as a custom theme while the existing order and campaign machinery kept running — no downtime, no lost sales.

Websites
02 / Trim the weight

Page-builder overhead, removed

Replacing builder markup with purpose-built templates cut the layers between the visitor and the page.

03 / Harden it

A security pass on the money paths

While porting the theme we audited the checkout and campaign endpoints and tightened what we found — the unglamorous work that protects revenue.

Security

Your project, next

Stuck on a site you can't switch off?

We rebuild live commerce sites in place — carefully, and without the downtime.