Case study · Publishing & E-Commerce
A comics universe with a store to match.
Rippaverse is an independent comics publisher selling books, merch, and campaign pre-orders to a passionate fanbase. We rebuilt their platform from a page-builder theme into a custom WooCommerce stack — and keep building it.
Live — rippaverse.com Services
Custom WooCommerce
Web Design
Ongoing Development
Scope
Storefront rebuild
Campaign pre-orders
Loyalty & store credit
Timeline
Ongoing
partnership
Headline result
Full custom stack
The challenge
A real commerce operation, on borrowed rails.
Rippaverse launches campaigns the way bigger publishers launch seasons — pre-orders, limited editions, bundles, and a store that has to hold up when a new book drops and the fans all show up at once.
The original page-builder site wasn't built for that. Every custom feature fought the theme, and the checkout, campaigns, and member perks the business needed had nowhere to live.
What we did
Replatform once, then keep shipping.
A custom theme on a modern WordPress stack
We moved the site off the page builder onto a version-controlled, custom WooCommerce theme — faster pages, and a codebase we can extend instead of fight.
E-Commerce →Pre-order campaigns and collection pages
Custom campaign and collection pages with live sales goals, countdowns, and pre-order flows — the machinery behind every book launch.
Store credit, memberships, and loyalty
We build and maintain the systems that reward regulars — the Hero Stash store-credit program, membership perks, and the checkout logic that ties it together.
Custom Software →Your project, next
Running a store that outgrew its site?
If every new feature is a fight with your theme, it's time for rails that were built for the load.